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Why do I keep losing money trading?

TG
By Theodore Germanos, MD — triple board-certified psychiatrist (adult, child & adolescent, and addiction medicine) who trades his own account.

If you typed this question into a search bar, you have probably already consumed the standard answers: no edge, no risk management, no discipline. They are not wrong, but they are incomplete in a specific way — they describe what is going wrong and say nothing about why a person who knows better keeps doing it anyway. That second question is the one that decides whether next month looks like this one, and it is a clinical question as much as a technical one.

First, separate two very different problems

Problem one: the strategy has no edge, and disciplined execution of it would still lose. That is a research problem, and no psychology fixes it. Problem two — far more common in individuals who have studied seriously — is that a workable approach exists, but the person executing it keeps mutating it under stress: size creeps up after wins, stops widen after losses, the plan holds until it matters. Your trade log can tell you which problem you have. If your losses cluster on trades that were not in the plan, at sizes the plan did not call for, at times of day the plan did not cover, the strategy is not what is bleeding.

The losses are usually state-driven, not knowledge-driven

In an analysis of roughly 29,000 real decisions, willingness to gamble on losses rose steadily through the day — the same person becomes measurably more loss-chasing by afternoon (Bedder et al., 2023).

Decision quality is not a fixed trait; it drifts with time of day, sleep, and accumulated losses. Sleep-restricted people shift toward riskier choices without feeling any different from the inside (Maric et al., 2017, Annals of Neurology). This is why the same trader can be rule-bound at 9:40 and reckless at 2:15, and why “be more disciplined” fails as a plan — it asks the impaired state to police itself.

The repetition itself has a name

Losing repeatedly and continuing to trade the same way is not stupidity — it is usually loss-chasing, the behavior addiction medicine weights most heavily when assessing gambling problems. A loss registers as an injury; the brain proposes one specific painkiller — another trade, now, bigger. Trading frequency tracks gambling severity even after controlling for financial literacy (Mosenhauer et al., 2021): more knowledge does not slow the loop, because the loop does not run on knowledge.

What actually changes the pattern

Three moves, in order. First, audit the log for state, not setups: mark every losing trade as planned or unplanned, and note the time. Most individuals find their losses are concentrated in a repeatable state — afternoons, after two losers, after a short night. Second, install rules that fire before the state does: daily max-loss that closes the platform, size locked for the day, mandatory time away after consecutive losers. Third, treat sleep and time-of-day as risk parameters with the same seriousness as position size. Two minutes of slow breathing before any re-entry decision has randomized-trial support for improving decision accuracy (De Couck et al., 2019) — run it as a gate, not a rescue.

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When losing is the visible edge of something else

Sometimes the honest answer to “why do I keep losing money” is that trading has become the stage for a treatable condition: an anxiety disorder driving overtrading, depression flattening judgment and motivation, untreated ADHD turning every session into stimulation-hunting, or a gambling-pattern relationship with the market itself. In a 2025 study, 24.9% of traders with a gambling-style pattern screened positive for problem gambling, versus 3.5% of typical stock traders (Coloma-Carmona & Carballo). If the losses travel with escalation, concealment, or mood changes, the next step is not another course.

WHEN IT’S MORE THAN PROCESS

If the losing continues despite rules you keep breaking, or it travels with changes in sleep, mood, or how much you are hiding from people close to you, that pattern deserves a real evaluation. Dr. Germanos sees traders in clinical practice by telehealth — details at doctheo.com/trading-psychiatrist.

COMMON QUESTIONS

Why do I keep losing money even though I know what I'm doing wrong?

Because the losses are running on state, not knowledge. Decision research shows risk-taking drifts with time of day, sleep, and accumulated losses — the version of you that knows better is not the version executing at 2 pm after two stop-outs. Fixes that work are structural: rules set in advance that remove the decision from the impaired state, rather than advice the impaired state is supposed to remember.

Is it normal to lose money when you start trading?

Losses early on are the norm, and most studies of retail day traders find the large majority remain unprofitable over time. What is worth watching is not the losing itself but its shape: losses that shrink as rules tighten are tuition; losses that escalate, get hidden, or get chased with bigger size are a pattern with a clinical name, and the sooner it is looked at, the cheaper it is.

Should I switch strategies if I keep losing?

Check the log first. If your losers were mostly unplanned trades, oversized trades, or revenge entries, the strategy never got a fair test and the next strategy will meet the same pilot. Strategy-switching after drawdowns is itself a recognized loss-chasing behavior — the search for a new system provides relief the way a new position does.

When does losing money trading become a medical issue?

When the pattern includes escalation, trading with money you cannot afford to lose, concealment from people close to you, trading to escape difficult feelings, or continuing despite serious consequences — or when the losses travel with broken sleep, low mood, or hopelessness. Those markers define the boundary between a process problem and a health problem, and the second one has effective treatments.

Also on Psychiatrade: Losing money? Start here · Revenge trading · Day trading addiction